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To be clear, every site owner should be running A/B tests.

I’ll also give you some guidance designing effective tests, as well as other insight to help you make the most of your efforts to optimize your site for conversions.īefore we get into how to A/B test in digital marketing, it’s important to have a clear idea of what A/B testing (or A/B split testing) is. I’ll walk you through the process of creating your account, launching your first test, and monitoring your results. In this article, I’ll show you a free A/B testing tool that’s readily available to every website owner. If you fall into that category, you’re certainly not alone.

They don’t know which tools to use, how to set up a test, or how to know when it’s done. Most people struggle with their first few A/B tests. You take your current web page, called the “control” (A), make a copy of it, and change one element so you have a slightly different design, called the “variant” (B), divide the traffic between the two, then direct all your traffic to the version that has the best conversion rate. A/B testing can be as simple as reciting the alphabet.

Adwords editor lets users see statistics